Just what is Anchor Text? SEO is a very complicated field which is made up of many tens of thousands of small details. However, anchor text is most likely one of those details. In SEO phrases, anchor text is any text which links to a website.
Anchor texts are not the key word material alt tags that you see in your own header. Anchor texts are hyperlinks to your site. They may seem as”click here” or”read more”. However, I recommend”read more” because it creates the right impression for a human being. This makes it easier for your customers to realize what you’re attempting to convey.
Anchor texts used to connect without value. They was links that only worked for SEO reasons, but today we understand they’re worthless if your goal is to build a quality record or build targeted email lists. You can still use anchor text in a link building and keyword research, however. Link construction and keyword research still get the job done, obviously. However, you should not do anchor text links any more, since they make it impossible to target the proper people with your own links.
Thus, what should you replace anchor text in links with? Well, you need to replace them with other powerful key terms or phrases, rather something which describes what your webpage or site is all about. It is OK to your anchor text to mention your brand, your product, or your niche. But don’t overdo it.
Now, back to the first problem: if Google appears at anchors, it assumes that all links are exact match and therefore the best. This is actually untrue, because some links aren’t precise match and aren’t too helpful. These anchor texts will appear in Google’s inner search engine results, but they won’t show up in their inner results. So what exactly do all this mean to you? You must cease using these anchor phrases and begin using something like”used” instead, or”referral” instead.
A good deal of internet marketers have figured out how to beat Google at its own game, so you should not have too much trouble beating Google in getting the maximum ranking possible. All you have to do is get the specific match domain names, titles and key words and never under any conditions include anchor text on your URLs. Another day I had been talking to someone in my offline business who was beating Google at its own game and he told me about all of the niches he’d optimized and ranked well that Google does not even show in its positions. That is where he had been beating Google at, and you’ll be able to follow his exact links and get exactly the same effects, if you want. Read more about Using Anchor Links with the Divi Theme here.