App marketing is a tricky business. Most of you already know this. Go on, put your hand up if you’re an app developer and you’ve spent countless hours (and an unfathomable amount of dollars!) writing content about your amazing app. You might well have blasted out a gazillion press releases to app review sites and the likes, and crashed so many forums that you can’t remember what you posted where, but still your app sales are bumping along in single figures each week.
Once your App is completed and published in the App Stores, you will need to get busy promoting your new marketing tool! Your app will not download itself to other mobile devices, so you will need to be proactive in the marketing and promotion of your new App. Now is the time to get in front of potential clients and customers.
The other standard apps are also quite impressive. The one feature that is very innovative and useful is the ‘People’ hub that allows you unrestricted access to all of your social networks – at once! One screen with all updates from your friends and one place to update your status. Credit where credit is due, this is a very impressive feature that is genuinely helpful in connecting you with your friends.
All Mobile Apps, whether they are for the iPhone, BlackBerry or any other device are never used in a picture perfect environment. There are always distractions that fight for the attention of the mobile users. So, the interactive nature of the app must be designed accordingly. You can’t design the app by keeping a certain location, situation, or environment in mind. It needs to be designed by keeping the distractions in mind. Its visuals must be such that they immediately grab the attention of target users. The funny thing is that in most cases, aplicativos de celular are used to provide a distraction. So, your design must be able to “distract” a user for a sufficient period of time.
During pre-launch is the time when developers must decide on the keyword they will use to associate their Mobile App with. The keyword should be relevant and unique. This will be the word that app users will use when exploring for your product.
The basic premise for the apps will be ‘hubs’, for example a ‘People’ hub, a ‘Pictures’ hub, a ‘Games’ hub and so on. Windows Phone 7 looks great and a really nice feature is that the apps are actually active even in their ’tiled’ and minimized type. Everything looks clean, crisp and kind of zoomy, kind of like in Windows 7. The Office Outlook app alone is almost worth it. It simply looks great and makes you wonder how someone can read email on a Blackberry phone! Not every day, you praise a mobile email client is it? The main hubs are all well designed and useful.
Thanks to this continuously developing technology, the price of a good app won’t exceed $500 for sure. The motives remembered above represent only a few benefits that come with an app for the church. New opportunities pop up every single day. Having an app doesn’t present any disadvantages. Those who don’t have own app aren’t aware of the changes featured by technology. Actually, this is our future for sure. Because church organizes numerous events, people must have the possibility to know about them. And this can’t occur unless they are permanently informed. Therefore, churches must have these apps; should church develop mobile apps is an adequate question, however only the smart phone users will get to decide if the apps are worth downloading or not.
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