In the world of service advancement and branding, going digital is all the buzz. So simply what is digital marketing and how can we use it to grow our businesses?
Digital Marketing Defined
Digital marketing is the advertising and promo of organisations and their brands through digital media channels. Digital media, at the moment, consists of websites, social media, radio, tv, mobile and even kinds of traditionally non-digital media such as signboards and transit indications. Basically any marketing media that is delivered digitally is considered digital marketing.
This leaves only different kinds of person-to-person (P2P) marketing, print marketing and direct marketing beyond the digital marketing umbrella. Even then, print ads, direct-mail advertising, print directory sites, signboards and posters are all beginning to link to their digital equivalents. With products like URL landing pages, QR codes, web banner marketing, online directories and text codes, standard marketing and advertising generally has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing agencies, entrepreneur and consumers alike. The ever-increasing demand to show measurable results makes going digital a dream for the digital marketing agency. Many digital media, consisting of websites, social media and mobile marketing is a lot easier to track than traditional marketing media such as print marketing.
For company owner, many types of digital advertising are very low cost. Having a web presence, engaging consumers in discussions through social networks and e-mail marketing are low cost options to print marketing and direct-mail advertising. These digital channels are offered to companies of any size, and help to even the playing field for start-ups, small companies and independent experts looking for new service.
For customers, the fast lane of life makes digital advertising a must. When customers require items and services, gone are the days of thumbing through a phone book to discover them. Now, we take out our mobile devices or head to our computers for answers – and we discover them fast.
Utilizing Digital Media to Develop Your Business and Brand name
No matter what size your company is – large or little to medium sized organisation/ enterprise (SMB or SME) – you can efficiently market your organisation through affordable digital channels. The structure of your marketing efforts will be your site. Invest carefully in your website, and be sure that it does the following:
Sufficiently represents your organisation and brand name (look and feel, messaging).
Properly speaks with your target market.
Can be found by searchers on top online search engine.
Is up-to-date and quickly navigable.
Provides several channels for customer communication.
Links to other marketing efforts.
It is recommended that you deal with a professional website design company that is skilled in web advancement and search engine optimization. Because your website is the structure to and from which all other digital channels will lead, it ought to be considered one of your leading service investments.
When you have your site total, the next steps would be to launch regular monthly or bi-monthly e-mail campaigns, and get in touch with customers by means of social media. If you are really on a small spending plan, these are efforts that can be done in-house (by someone with the proper knowledge) or for a low cost by an outside digital marketing agency. Make sure that all of your efforts lead clients back to your website where they can totally engage with your service, products and services, and select the channels through which they call you.
If you’re interested in getting aggressive with search marketing, you can reserve some digital marketing dollars for search engine optimization and pay-per-click marketing. Numerous companies today rely heavily on being found online to acquire brand-new clients. A typical misconception among company owner is that simply having a website suggests that consumers will discover it. Not so. Your site needs to be built with particular key words and phrases, meta information, page content and connecting strategies that will help it reach top search rankings.
Since numerous key words and phrases have stiff competition for top search rankings, you will require to supplement your natural seo efforts with pay-per-click advertising. Getting established with pay-per-click advertising campaigns can be a little daunting, however with a little time, effort and instruction, that too can be accomplished internal, or for a reasonable cost through an outdoors digital marketing agency.
Beyond email, social media marketing and online search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, tv, electronic billboards and a lot more are offered as marketing outlets. Whatever digital efforts you select, they should all link and connect into your foundation – your company site. Learn more about integrated digital marketing here.